Jul 072014
Win:Win Networking = Covey's Habit 4


A crucial input to any business relationship/transaction – community/clientele/friend to friend/within a family – whichever, or all of the above.

How does it apply to networking?

Here’s a simple sketch – if any questions from those who read this blog, please feel free to ask, and would be glad to go into more depth.

High level: Be sure you are mentally prepared to expect to give and give before you anticipate/expect a return. However, once you do receive, you’ve cemented a long lasting business connection which won’t be based on a mere transaction, but on deeper bonds of trust, service, and selflessness.

Mid level: Get out there into the public and expand your network. Your network is not simply there for you; not even close! It is there to share with others in your network whom may need a product, service, or just a friend. Think ‘Level 4’ ( Interdependence ) and eschew/abandon ‘Level 3’ ( Independent ) and Level 2 ( ‘Dependent’ ) – you’ll find that the ‘air’ in this sphere of building and bonding is far longer lasting than when you look at someone as simply a transaction, or a sale as a utility.

Finally, at the lower level ( this is mostly geared for where I live geographically – please study ( go well beyond merely “googling” ) the groups in your area to see what’s available for you)

Options where there will be a LOT of people, and connecting for win:win will be more challenging, however, definitely possible:

* CBus Business First (Breakfasts/6-8x/year, Friday mornings)

* Big Fish Networking ( periodic events, mostly evenings, and also certain mornings )

Add’t options which are in smaller settings which are free form and not structured :

** DelawareO ( every 3rd Wednesday evening , location varies )

** COBB ( every third Weds. morning )

Micro options – very small groups which can range from just 2-3, to upwards of a dozen or two. Very informal, and free form like the above

** Meetup.Com ( many many different options – can either be an organizer, or just someone who attends )

Structured Options – These are pay to join and usually have some structure/scripting and a very firm time frame for meeting starts/ends.

** BNI ( Dr. Misner, founded 1985 -groups all over the country)

( there are also several others in this same space – Goldstar, AmSpirit, & Synergy National )

** Six Degrees Networking



With all of these, be sure to take the principles of win:win, as taught by Covey 20 odd years ago, bring Level 4 thinking ( Tribal Leadership ) and understand the crucial value of tribes and community building ( Godin & Block, respectively ). If you have the right mindset, you will meet so many new friends and grow your business all at the same time!

All best, always. Thank you for reading.